Optimisation for small businesses is the process of identifying problematic areas and taking steps to improve them making the business more efficient and cost-effective. Examples of business optimisation include:
- Marking your online territory (Digital Marketing, SEO, GMB etc.)
- Process Automation
- Customer self-service
- Waste reduction and continuous improvement culture
- Business Process Outsourcing
Now let’s dig deeper into each of these examples.
01. Marking your online territory (Digital Marketing, SEO, GMB etc.)
Marketing has always been about connecting with your audience in the right place and at the right time. Today, you need to meet your audience where they are already spending time: on the internet. If your business isn’t easy to find with a search, you risk losing out on the majority of your potential customers. Hence having a digital marketing strategy is no more a nice-to have, but a must-have. And you could always have expertise service at minimal cost with a company like Smartstaff than training your staff in-house.
02. Process Automation
Process efficiency is key to having a healthy profit margin for every customer you get. If you’re not utilising your staff correctly, profit will be reduced. To optimise your staff’s time it is vital to automate repetitive tasks as much as possible so they can spend more time on the things that matter.
03. Customer Self-service
A good customer experience is an essential factor for closing a sale and keeping customers. According to PWC, 73% of consumers consider the experience important when making a purchase. And, today’s customers expect answers quickly and on-demand. Hence it’s a good idea to invest in virtual assistants. They can support your sales team, freeing up their time which can be spent on giving your customer a second to none buying experience.
04. Waste Reduction and Continuous Improvement Culture
Whether you’re an SME or a corporate giant, anyone can benefit from Japan’s Lean philosophy. The lesson is simple, reduce or eliminate anything that doesn’t add value to your customer and establish a culture of engaged employees continuously working on improving their work.
05. Business Process Outsourcing
To put it simply, outsourcing is when you hire third-party service providers to handle certain business functions, like payroll, IT, or admin tasks. Once upon a time, outsourcing services were limited to large, multinational corporations. But today, businesses of all sizes benefit from hiring virtual employees.
Here are some of the benefits of outsourcing your business processes to a company like Smartstaff.
I. Low Cost
II. Happier Staff
V. Infinite Office Space
Smartstaff is a NZ owned business operating in Sri Lanka. Our senior management and business development teams are all NZ based. We provide premium workforce support across a broad range of industries. At Smartstaff we take care of your non-core business processes, help reduce your costs and increase your profit so you can reinvest more, it’s that simple.