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December 4, 2023

A good website to a business is like a good dribbler to a football team. 

It’s not as flashy as a striker or – in business terms – an exciting marketing campaign that you put together. But it does heaps to lure in new customers and keep returning customers loyal to your brand. 

If you’re wondering what makes a website good, it’s great UI and UX. 

What is UI?

Your website’s colours, shapes, fonts, content arrangement, animations, images, themes, etc. all fall under UI or User Interface. 

What is UX?

Creating the most user-friendly customer experience that makes it easy to navigate the website and achieve your goals (Ex: purchasing a product, getting information, etc.) is what UX or User Experience is all about.

Let’s take a squiz at how good UI and UX can help your business.

5 ways that UI/UX can help your business

01. Reduces development cost

The cost of improving a website after its launch is 4-5 times more expensive than launching a good website from the get-go. 

So stick to good UI/UX from the start to reduce development cost.

02. Boosts lead conversion

What is lead conversion? It’s the conversion of a potential customer to an actual customer. This happens when they purchase products and services from you. 

Not all website viewers convert to customers, but good UI and UX can raise your website’s conversion rate by 200% and 400%, respectively. 

03. Increases brand loyalty

88% of potential customers wouldn’t revisit your website if your UX is bad. A great UX can make your customers 15.8% more reluctant to switch to another brand.

04. Improves brand reputation

Good UI and UX give people a great impression of your brand. 75% of visitors judge you based on your website’s UI. 

Websites with great UI and UX generate positive online reviews. When choosing a brand, 91% of people trust online reviews as much as recommendations from family and friends.

05. Helps avoid resource wastage

Great UX helps reduce the number of support tickets you will receive. How? When users are less confused about how your website works, they are less likely to need your guidance. 

This will save your time and effort that you can use for more important tasks. You also wouldn’t need to hire extra staff to deal with support tickets.

It’ll also help reduce marketing costs, because a good website itself contributes towards attracting and retaining customers. 

UI design engineers and UX experts in NZ – Packages starting from $1500 NZD

Here’s an alarming fact: A majority of business owners believe that their websites are great but only a small 8% of their users agree! 

In this case, a professional UI and UX design expert or an ecommerce web design agency can help you create a truly effective website.

We are among the best web design experts in NZ with a diverse selection of small business web design packages. Our starting package is just $1500 NZD! Choice, isn’t it? Interested? Drop us a message on the chat and we’ll take it from there.

Smartstaff has especially focused its approach on kiwi small business owners like you. We have years of experience in the NZ market.

You can outsource 150+ business tasks to us. Drop your email on the chat and we’ll forward you our FREE Ebook which goes into more detail on that.